Friends Provident International

Friends Provident International | Getty Images

Location
United Kingdom

Assignment

Getty Images commissioned us to produce an advertising campaign for Friends Provident Insurance. Within a limited budget they required 4 images of couples in diverse locations: a desert, a gas station “in the middle of nowhere”, a rainforest and a medieval square.

Approach

As a major production was not viable, thorough scouting and pre-production allowed us to successfully create these four scenes within a feasable local radius.

Results

Working within the client’s tight budget a gas station was “created” in the middle of nowhere, the desert scene was captured nearby, and a tropical forest was recreated in a botanical garden… not too far from a unique medieval village square!

Feedback

"I have worked extensively with Wayne and am constantly impressed with not only his obvious photographic talents, but also his boundless enthusiasm and energy."

Tim John | Creative Director | The Lawton Group, UK