Friends Provident International

Friends Provident International | Getty Images

United Kingdom


Getty Images commissioned us to produce an advertising campaign for Friends Provident Insurance. Within a limited budget they required 4 images of couples in diverse locations: a desert, a gas station “in the middle of nowhere”, a rainforest and a medieval square.


As a major production was not viable, thorough scouting and pre-production allowed us to successfully create these four scenes within a feasable local radius.


Working within the client’s tight budget a gas station was “created” in the middle of nowhere, the desert scene was captured nearby, and a tropical forest was recreated in a botanical garden… not too far from a unique medieval village square!


"I have worked extensively with Wayne and am constantly impressed with not only his obvious photographic talents, but also his boundless enthusiasm and energy."

Tim John | Creative Director | The Lawton Group, UK